Packaging / Student brief at Shillington
Brief: Design the packaging for a boutique range of granola. Create the demographic, the story and the name.
Solution: Did you know that 13% of the world’s oat production happens in Finland? The scandi-cool, Viking, power-couple Ransu and Inari Makinen certainly did. They left Helsinki 5 years ago and now cultivate oats on the island of Honkisaari. The oats are used in their luxury granola range – Saari Kuara – meaning island oats in Finnish.
They live a pure life and this is reflected in the simple packaging. Traces of the island and the lake in which their island floats make up the graphic elements.